music video analysis

Overaal i think the music video anaysis has affected my music video ideas as they have shown me diffrent techniques that i could incorparate.

Production log 6

This week me and my partner have decided what to include into our flat-plans for our advertisement and our Digi-pack. We have analysed music advertisements and Digipaks which has influenced me and my partners ideas as it has shown me what is conventional  for example allot of the adverts show the artists in two different pictures as it makes it more appealing for both sides of the target audience.

It also shows me that a lot of about the Digipaks and advertisements have more than one meaning and they sometimes use bold ideas for example Nipsey Hussle used a technique which has not be used before and priced his album at $100  for his album and only released a thousand copies as it would give the album allot of word of mouth and free advertisement ,  it also targets his dedicated fans and makes them feel as if their apart of a group. A similar one is Kanye West's  album Yeezus as he has used no album art the the title has caused a lot of controversy within the music industry.

With the advertisements i realised allot of techniques that i could potentially use such as use two different pictures showing the different sides of the artist and their persona's as the audience finds it appealing as it shows them in a different light to the way the media pensive's them.

Production log 7

This week me and my partner have decided what we are going to do for our Digi-packs and our advertisements and have have drawn a rough copy of what we want our advertisement  to look like and we have gained our ideas from the analysis of  the Digi-packs and advertisements we looked at.Both of these had a major influence on our ideas as they allowed us to see other techniques that we didn't consider.

For idea of our advertisement we have chosen to use silhouette's of our artists as we have seen this in one of the Digi-packs which has been analysed and we think that our artist is similar to the artist that used it.

We also are making our shooting script and are looking at our music video in more detail as up to now we have had a vain idea however we are having to expand on the idea this week.This was done with the shooting script as we had to make a final plan and expand on our idea.This was difficult for us as we didn't want our music video to completely conform however have allot of the normal traits.

Digi-pack

Survey and focus group

To gain some information on our target audience we conducted a survey and posted it on twitter which allowed us to see what they think our music video should consist of and the type of actors we should use for our artist.

The first question that we asked was "What character traits do you expect to see within a hip-pop/pop artist"The feedback that we go was mainly similar and consisted of them saying that they should be very confident , styles and good looking.

We also asked "how would you expect them to look and what would you expect them to wear" and the results of this was That they thought they woulds normally wear smart casual clothes such as chinos and polo and they need to look cool and most people  say that the male and female should be mix raced as that's what would look more appealing and its what is conventional of a hip-pop video.

The audience feedback also suggests that the artist of pour song sounds similar to Mario and Jason Derulo which means that we would have a  strong fan base if we make our artists song similar.The audience also expects us to  make our artist lip syn and perform within the music video. They also agreed with the idea of creating the video in a happy light and showing the good times they have had in a relationship. Most of the audience also said they they think we should use London as our main location as it is crowded and shows their relationship together and then show there relationship separated for example when with friends or just on their own.

The audience also said that they music tastes was affect by the area that they live which would be the urban area therefore this will help us when creating our Digi-packs and advertisement as we can make it more urban rather then green and showing the country sides.  

Allot of the audience has said they would use the ideas of similar artists such as Jason derulo and neyo which means that the song is also as appealing to them as one of their songs is therefore suggests that we have a strong target audience.


Overall I think that the feedback from the survey conformed with what our focus was saying as we asked the same question to contrast there opinions.

This is the focus group which me and my partner conducted after our results of our survey. We asked similar questions to our survey to compare the feedback that we got from our survey and we found that most of the results are the same , which shows that we have a strong target audience and our idea is appealing.

For example They agreed with the idea however wanted the video to be slightly cheesy and humorous whereas the survey suggested that it should be a typical love song.

1:01- Katherine's physical description was that "they should be casual and not over the top" and Aleemos also commented on the appearance of our artist and said "I think the artist should be mix raced" which matches the image that the partner and I have of the artist. As this is the first time she is listening to the song, her opinion is essential to us because she had no background knowledge of the artist at all, which tells us that the image we expect the artist to have, and what the audience expect them to have, matches well, thus showing us as meeting our target audience well. Aleemos also said that he thinks our artist "sounds like omarion" which shows that if people are comparing our artist to big name stars such as omarion there needs to a persona that needs to be created with the character which is similar to me and my partners ideas.

5:56- Aleemos took initiative and gave us further feedback, elaborating on the question I asked them, and going into more detail about his point which we loved about him. As well as understanding our views, he also gave examples of how we could make our music video. for example he said "Chris Brown- Forever and  Excuse Me Miss" which follow the same structure we wish to create and shows that are music video ideas quite popular as these music videos was.

Overall I think the research hasn't affected me and my partners ideas as they was very similar however they did make some comparisons which we didn't expect therefore shows that we need to think about the characters personality more then we though as that was something they compared to other artists straight away.

Production log 5

This week I have done  allot of work with my  partner and brought together our ideas of music video as we went with my artist  however went with my partners ideas for the type of video which would be narrative and interpretive as it is typical of the genre.This is shown in many rnb music videos such as Chris brown-yo , which was successful and which is why we will go with a similar things.

We also conducted a focus group where we analysed our music video ideas and gained some audience feedback and we also asked some of the same questions that was on our survey to see both groups opinions and compare them as it would help us with our music video idea. We found that are artist was compared to allot of other artists that are successful.

Meet my audience

I have conducted some research to find out some information on my target audience and created a powerpoint explaining the type of things they will be into and the type of music artists they like and to accompany this me and my partner also conducted a focus group and a survey in which we compared feedback from both pieces of research.

advertisment analysis

Overall the analysis has shown me a number of techniques which i could use in my advertisement and ways targeting more than one gender and target audience as i could target the males and females like the artists advertisement that i have analysed.

Song

Production log 4

This week me and my partner decided who is going to do the analysis of the three music video ,  Digipack and advertisement . We split it so that i will be analyzing the adverts and my partner will be analyzing the Digi packs and we both  will do the music videos together.

For my music video analyses i have decided to analyses three big artists album advertisements as its easier to compare to my artists to the artists that i chose was beyonce , drake and kanye west.We also learnt how to analyze the adverts and the others so i will be talking about things such as fonts, colours , backgrounds and titles.

There was three types of techniques that we was shown to use and these are conceptual , narrative and performance which i linked with their music videos as well. This was very difficult as there wasn't much to talk about as allot of the things that have been done before and are continued throughout.

I found that analyzing the adverts was very helpful as they showed me a number techniques that i could use for my advertisement especially the Digi-pak as one of the Digi-paks that my partner analysed was what we have based our advertisement on which is Micheal Jackson as we went with the silhouette theme through the Digi pak and advertisement , we chose this as it represents our artists well as they are in the same genre and their music persona match the colours.

Pintrest

http://www.pinterest.com/gurtejrathore/jackie-boyz/