Production log 14

                                                     Blog reflection 14

This week we was focusing on the music video still as the class was given more time and as we was  let down by our actor a number of times we didn't have enough footage which meant we had to use our contingency plan which was use me as the actor and the singer in the music video, this meant that we had to start from scratch which meant that all the editing that we previously had done had tobe deleted and we had to re plan our music video within the time we had . We decieded that as we didnt have allot of time that we should film using the green screen as it gives us more filming time as the days was getting darker quicker which meant we didn't have much filming time. We also had to shoot the scene of the artist(me ) with the actress who was playing our female role.

Once we had filmed these scenes it had not left us long as the next day we had to edit the entire music video again as it was the deadline day which meant that the music video wasn't to the best of me and my partners ability however we still included the synergy and considered our target audience which helped us with the locations that we chose at the time.

We also had to start our advertisement and digi paks products at the end of this week which me and my partner are confident with and have a strong plan of what i am going to be doing as our plan was clear and the synergy is very clear which made it much easier to create both products.

Music video

https://www.youtube.com/watch?v=ZQ9bAQlzFXQ

Production log 13

                                                                     Production log 13

This week our class had to analyse each of theirs three products and tell us our strengths and weaknesses on a feedback sheet which allowed to see what we could include in our evaluation and see whether we hit our target audience and how effective our ancillary products were.



Production log 12

                                                       Production log 12

This week was deadline week for our music video, I think that our music video was good however we could planned better and used better actors as our actors let us down frequently which put us in a difficult position and lead to me and my partner using our contingency plan which was to use me as the male actor and artist.

We also had to edit most of the footage on the deadline day as we reshot our footage for the music video a day before as we had to change our plans therefore we was under pressure for our editing therefore I don't believe that the music video is at its best due to this however still applies to our target audience and uses the same themes that we wanted to however we didn't conform with the typical types of actors however like mentioned above this was out of our hands at this point.

I also started to create the advertisement of our music video first which wasn't as difficult as expected as we had a clear plan of what we wanted therefore could take control. For the advertisement i used Photoshop as I am more familiar with the system them fire fox and had used it successfully in the past.



Production log 11

                  

                                                               Blog reflection 11

This was the week that our final draft had to be produced for the teachers to see however our music video wasn't fully complete due to missing scenes as it was difficult to use our actor due to him being , therefore me and my partner had to change our female actor and our male actor therefore we used our contingency plan which was me.There for planned to re-film our entire music video due to being let down by our actors therefore we made a plan of some of the shots that we needed to reshoot and what we needed to include.

This then meant that we had to delete all the footage that we had previously edit.

This week we also started to focus on our digi pak and advertisements which we had a strong plan for as we made our flat plan for the advertisement and digi pak therefore we had a clear direction of what we was doing and a strong continuity within all of our products.  

Production log 10

In this week me and my partner uploaded our footage that we had to our mac and started the editing process however we was missing allot of our scenes as our actor wasn’t available to film as much as we would had like. However we edited what we had on final cut pro and started to cut the footage down into the parts we need and started to place it in front of our song and started to cut to the beat.

We also started to experiment with the effects to see where we can incorporate these into our music video.This was a long prosess as there was allot of ways inwhich we could have added affects and there was a large variety of choices.We also organised another filming session with our actors however this time it will have our female actor involved.

Production log 9

For this week me and my partner have been focusing on editing the video footage that we have filmed during the other week, during this process we have come across some problems as we found some continuity issues as there have been a massive change in the weather as the opening scene of the music video was in the sun therefore we might have to re shoot some of the footage.We are also having problems with our actors as well as they both cannot find the same free time therefore it is difficult to film them both together which our music video requires allot of.

We also arranged a date that both our actors are free so we can get the main scenes that are needed together. Therefore we will be able to get the bulk of the filming done once this is completed.

We also set up the green screen in the media room as we will be using this for our photo shoot therefore have gained a new skill and can repeat this if needed for the photo shoot.

digi pak analysis

digi pak flat plan

advertisment flat plam

Shooting script

Production blog 8

For this week me and my partner have been filming in the half term and the location that we had chosen to film in then was at a house , as we wanted to show our character getting ready as it creates an enigma of what the charter is going to do next as we only see him in the house. One of the problems that me and my partner have faced is the timing as the two actors that we are using aren't free to film at the same times therefore its difficult to film them two together and this is a big part of our music video. This makes the filming difficult to us as we cannot balance the two actors however we are going to get them both to book a day of so we can shoot there scenes together . This also makes it hard for our continuity as there has been recent weather changes and some days its hot and bright whereas some days its raining therefore we cannot use this for the scenes that we need continuity for. 

Call sheet

final treatment

production schedule

Recci

Below are images of the locations that me and my partner have chosen to shoot our music video in.

We have decided to use this location as it is practical for us as it is very easily accessed and is a typical play you would see people in a relationship spend time therefore fits our song, it is also good as its the right environment as it will allow us to change our mind whether we would want o show the relationship in a crowed place or a quite play.

We have chosen this location as it is also typical location that you would see a couple in as a couple walking by the river is typical of this genre and suggests romance and is used in this way in allot o films as well.  

we chosen to use a house to show our character getting ready which will be at the start of the music video , we will especially use a bathroom to show our character  getting ready and show this using allot of cuts. This is also practical as we can access it easily and it don't cost anything. 

We have also decided to use a shopping  as we can access it easily and it suits the song , as you would typically see a couple in a shopping centre therefore we will use this location to establish the relationship as a couple.  

music video analysis

Overaal i think the music video anaysis has affected my music video ideas as they have shown me diffrent techniques that i could incorparate.

Production log 6

This week me and my partner have decided what to include into our flat-plans for our advertisement and our Digi-pack. We have analysed music advertisements and Digipaks which has influenced me and my partners ideas as it has shown me what is conventional  for example allot of the adverts show the artists in two different pictures as it makes it more appealing for both sides of the target audience.

It also shows me that a lot of about the Digipaks and advertisements have more than one meaning and they sometimes use bold ideas for example Nipsey Hussle used a technique which has not be used before and priced his album at $100  for his album and only released a thousand copies as it would give the album allot of word of mouth and free advertisement ,  it also targets his dedicated fans and makes them feel as if their apart of a group. A similar one is Kanye West's  album Yeezus as he has used no album art the the title has caused a lot of controversy within the music industry.

With the advertisements i realised allot of techniques that i could potentially use such as use two different pictures showing the different sides of the artist and their persona's as the audience finds it appealing as it shows them in a different light to the way the media pensive's them.

Production log 7

This week me and my partner have decided what we are going to do for our Digi-packs and our advertisements and have have drawn a rough copy of what we want our advertisement  to look like and we have gained our ideas from the analysis of  the Digi-packs and advertisements we looked at.Both of these had a major influence on our ideas as they allowed us to see other techniques that we didn't consider.

For idea of our advertisement we have chosen to use silhouette's of our artists as we have seen this in one of the Digi-packs which has been analysed and we think that our artist is similar to the artist that used it.

We also are making our shooting script and are looking at our music video in more detail as up to now we have had a vain idea however we are having to expand on the idea this week.This was done with the shooting script as we had to make a final plan and expand on our idea.This was difficult for us as we didn't want our music video to completely conform however have allot of the normal traits.

Digi-pack

Survey and focus group

To gain some information on our target audience we conducted a survey and posted it on twitter which allowed us to see what they think our music video should consist of and the type of actors we should use for our artist.

The first question that we asked was "What character traits do you expect to see within a hip-pop/pop artist"The feedback that we go was mainly similar and consisted of them saying that they should be very confident , styles and good looking.

We also asked "how would you expect them to look and what would you expect them to wear" and the results of this was That they thought they woulds normally wear smart casual clothes such as chinos and polo and they need to look cool and most people  say that the male and female should be mix raced as that's what would look more appealing and its what is conventional of a hip-pop video.

The audience feedback also suggests that the artist of pour song sounds similar to Mario and Jason Derulo which means that we would have a  strong fan base if we make our artists song similar.The audience also expects us to  make our artist lip syn and perform within the music video. They also agreed with the idea of creating the video in a happy light and showing the good times they have had in a relationship. Most of the audience also said they they think we should use London as our main location as it is crowded and shows their relationship together and then show there relationship separated for example when with friends or just on their own.

The audience also said that they music tastes was affect by the area that they live which would be the urban area therefore this will help us when creating our Digi-packs and advertisement as we can make it more urban rather then green and showing the country sides.  

Allot of the audience has said they would use the ideas of similar artists such as Jason derulo and neyo which means that the song is also as appealing to them as one of their songs is therefore suggests that we have a strong target audience.


Overall I think that the feedback from the survey conformed with what our focus was saying as we asked the same question to contrast there opinions.

This is the focus group which me and my partner conducted after our results of our survey. We asked similar questions to our survey to compare the feedback that we got from our survey and we found that most of the results are the same , which shows that we have a strong target audience and our idea is appealing.

For example They agreed with the idea however wanted the video to be slightly cheesy and humorous whereas the survey suggested that it should be a typical love song.

1:01- Katherine's physical description was that "they should be casual and not over the top" and Aleemos also commented on the appearance of our artist and said "I think the artist should be mix raced" which matches the image that the partner and I have of the artist. As this is the first time she is listening to the song, her opinion is essential to us because she had no background knowledge of the artist at all, which tells us that the image we expect the artist to have, and what the audience expect them to have, matches well, thus showing us as meeting our target audience well. Aleemos also said that he thinks our artist "sounds like omarion" which shows that if people are comparing our artist to big name stars such as omarion there needs to a persona that needs to be created with the character which is similar to me and my partners ideas.

5:56- Aleemos took initiative and gave us further feedback, elaborating on the question I asked them, and going into more detail about his point which we loved about him. As well as understanding our views, he also gave examples of how we could make our music video. for example he said "Chris Brown- Forever and  Excuse Me Miss" which follow the same structure we wish to create and shows that are music video ideas quite popular as these music videos was.

Overall I think the research hasn't affected me and my partners ideas as they was very similar however they did make some comparisons which we didn't expect therefore shows that we need to think about the characters personality more then we though as that was something they compared to other artists straight away.

Production log 5

This week I have done  allot of work with my  partner and brought together our ideas of music video as we went with my artist  however went with my partners ideas for the type of video which would be narrative and interpretive as it is typical of the genre.This is shown in many rnb music videos such as Chris brown-yo , which was successful and which is why we will go with a similar things.

We also conducted a focus group where we analysed our music video ideas and gained some audience feedback and we also asked some of the same questions that was on our survey to see both groups opinions and compare them as it would help us with our music video idea. We found that are artist was compared to allot of other artists that are successful.

Meet my audience

I have conducted some research to find out some information on my target audience and created a powerpoint explaining the type of things they will be into and the type of music artists they like and to accompany this me and my partner also conducted a focus group and a survey in which we compared feedback from both pieces of research.

advertisment analysis

Overall the analysis has shown me a number of techniques which i could use in my advertisement and ways targeting more than one gender and target audience as i could target the males and females like the artists advertisement that i have analysed.

Song

Production log 4

This week me and my partner decided who is going to do the analysis of the three music video ,  Digipack and advertisement . We split it so that i will be analyzing the adverts and my partner will be analyzing the Digi packs and we both  will do the music videos together.

For my music video analyses i have decided to analyses three big artists album advertisements as its easier to compare to my artists to the artists that i chose was beyonce , drake and kanye west.We also learnt how to analyze the adverts and the others so i will be talking about things such as fonts, colours , backgrounds and titles.

There was three types of techniques that we was shown to use and these are conceptual , narrative and performance which i linked with their music videos as well. This was very difficult as there wasn't much to talk about as allot of the things that have been done before and are continued throughout.

I found that analyzing the adverts was very helpful as they showed me a number techniques that i could use for my advertisement especially the Digi-pak as one of the Digi-paks that my partner analysed was what we have based our advertisement on which is Micheal Jackson as we went with the silhouette theme through the Digi pak and advertisement , we chose this as it represents our artists well as they are in the same genre and their music persona match the colours.

Pintrest

http://www.pinterest.com/gurtejrathore/jackie-boyz/

Production log 3

In this week we have been focusing on research for example we had to create a questionnaire which i need to post on Facebook an get feedback from the target audience  www.surveymonkey.com/s/W8WN3D5 and this consists of me asking questions that would help me gather information on my target audience regarding their preferences when it comes to music videos.

We was also told to make a pint rest board showing the things that our artists would be into to show the personality more.-http://www.pinterest.com/gurtejrathore/jackie-boyz/

I also evaluated my pitch and the presentation that i had done in front of the class and looked at the strengths and the weaknesses and how to improve.

Evaluation of media pitch.

Artist pitch and focus group 

For my pitch I presented my idea to my classmates then had a focus group were they would ask questions and exchange some of their ideas.

For my presentation i created a  Microsoft power point to present my ideas, within this presentation i showed my artists song and told my classmates about the artists and then explained my ideas to the class. I then went on to talk about my location and characters.

Some things that I could have improved in my pitch were my presenting as i rushed through the power-point which might have left some parts of my idea unexplained or misunderstood.

I think that I also should have left my song playing in the background or left it on for longer as it would have let the audience understand my song better and listen to the lyrics and compare it to my idea better as i only left the song on for half of it.

This is the focus group that i conducted with my class mates to see what they think of my idea and whether they would change anything or improve anything.

In this focus group i was asked a number of things such as my props, Ethnicity, Characters , Camera movement ,mise en scene, themes and lighting.

Ways that i could improve my focus group would be that i should have put across more of my ideas and asked what they thought of it as there a part of my target audience regarding the age therefore i would have been able to gain feedback off of my target audience.

However although i rushed through my presentation i think that the audience understood my ideas as there was few questions that was asked in the focus group .

Beachcombing

             
                                           
                 

                                        Beach combing 

In this section i will be analysing 5 music videos that appeal to me and has influenced my ideas for my music video. 

My first video is drake ft Rhianna -Take care.

Target audience- The target audience for this video would be male and females from the age of 16 years old above as the lyrics in the songs mean more to the age groups as they can understand the meaning and maybe can relate therefore would appeal to them more as we be able to relate to the song better. 

Conventions/styles- The conventions that are involved in this video are mainly relationships and the song is talking about how the female character has been hurt in the past and this is shown in the video as the videos lighting as been made grey and slightly black and white which is meant to represent how hurt the character is and reflects on the mood of the song.

Costumes- The costumes in this video play a major part in the video as Rhianna is just wearing a jumper which is used to show the vulnerability of the character and make her in a less powerful position then the other character who is drake and who is fully clothed which shows that he is in a higher position and is in control.Both characters are wearing dark or light clothes to match the mood. 

Narrative- The narrative of the video is simple as it is both artists singing and showing them together and then separate from each other .

The narrative part of this video has influenced on my ideas as the idea of showing both characters together and separate appealed to me and matches my song and adds another side to my narrative as the audience will be able to see both characters perspectives. 

My second video would be Rick Ross ft drake & Chrisette Michele- Aston martin music

Target audience-  The target audience of this music video would be from 15 years old onwards as they are at the age to understand the meaning of the song as it has a strong meaning that can be applied to anyone which is why it targets males and females however as the main figures in the video are men it probably targets the males more .

Conventions/styles - The conventions in this music video is typical of the genre as it has Cars and women in the video however both are not portrayed in the same way throughout the video as usually symbolises the wealth of the artist however in this video it highlights the achievement side rather then wealth which is why it has a wide target audience.    

Costumes-  The costumes conform to the conventional types of clothing in the genre of music as we see the expensive and loud clothes and colours which is used good as it matches the song and the type of people you would expect to be in this song. 

Narrative- I think that the narrative of this song is one of the key features due to the meaning as it highlights the sense of achievement and self belief of the child in the video who says hes gonna own the car and then cuts to when hes older and has the car. 

I think the costumes  , narrative and the target audience of this video has all influenced me to make sure that i look at the small details in my work and make sure things match as well as they do in this video.

The third video that has influenced my choices for my production is : French Montana-Ain't worried

Target audience- The target audience for this video would be teenagers to young adults due to the themes of the song as they appeal to them at that age due to media and other texts nowadays therefore they see the video and want to be that artist as they use the video to showcase their wealth. 

Conventions/styles- The main conventions of this video is wealth which is split into a number of things such as cars and accessories such as chains and and clothes which is typical for this style of song and the genre therefore has conformed with the stereotype of the music industry.   

Costumes-  The costumes in this music video is good as it is what you expect from this type of artist for example allot of artists in this genre would wear a plain coloured top like the artist in this video, they also used the costume to put across the point of wealth as they had the artist wearing lots of chains which is also something that we see a lot of.  

Narrative-  For this music video there isn't really a narrative its just the artists with other artists partying in the streets which happens allot in this genre as they use the video to showboat their money. 

Thing that i liked in this video was the editing as the cuts are edited to the beat very good and in a fast paced song like this it is difficult and this is what i will try to include in my video as it is important to cut in the right places. 

The fourth video that had an influence on me was-Kayne west - all falls down. 

Target audience-  The target audience of this video would be males and females from the age of 15years old onwards  and it would appeal to the males and the females as the song is about another female it could relate to the female audience therefore it targets them and it also targets the males with the actors used for example the female actor who is one of the main characters and is attractive therefore will target some males. 

Conventions/styles- The conventions in this song are not the typical things that would be included as the artist is criticising the way people use the normal things life in general, however a style that the artist used that was appealing to me was the camera view used for example he used the camera view in first person so we are seeing everything from he's point of view. 

Costume-The costumes that are used in this music video are typical of the genre however is more smarter however this is to reflect the lyrics in the song.

Narrative- The narrative of the song is that the males partner is leaving the country and he's taking her to the airport as he's using the interpretative technique he links the lyrics with the video at different points however this isn't shown throughout the video. 

The animation that is used in this video is something that i want to try and include in my video and the way the lyrics match the video occasional as i believe it would match my song and make it more appealing.