Beachcombing

             
                                           
                 

                                        Beach combing 

In this section i will be analysing 5 music videos that appeal to me and has influenced my ideas for my music video. 

My first video is drake ft Rhianna -Take care.

Target audience- The target audience for this video would be male and females from the age of 16 years old above as the lyrics in the songs mean more to the age groups as they can understand the meaning and maybe can relate therefore would appeal to them more as we be able to relate to the song better. 

Conventions/styles- The conventions that are involved in this video are mainly relationships and the song is talking about how the female character has been hurt in the past and this is shown in the video as the videos lighting as been made grey and slightly black and white which is meant to represent how hurt the character is and reflects on the mood of the song.

Costumes- The costumes in this video play a major part in the video as Rhianna is just wearing a jumper which is used to show the vulnerability of the character and make her in a less powerful position then the other character who is drake and who is fully clothed which shows that he is in a higher position and is in control.Both characters are wearing dark or light clothes to match the mood. 

Narrative- The narrative of the video is simple as it is both artists singing and showing them together and then separate from each other .

The narrative part of this video has influenced on my ideas as the idea of showing both characters together and separate appealed to me and matches my song and adds another side to my narrative as the audience will be able to see both characters perspectives. 

My second video would be Rick Ross ft drake & Chrisette Michele- Aston martin music

Target audience-  The target audience of this music video would be from 15 years old onwards as they are at the age to understand the meaning of the song as it has a strong meaning that can be applied to anyone which is why it targets males and females however as the main figures in the video are men it probably targets the males more .

Conventions/styles - The conventions in this music video is typical of the genre as it has Cars and women in the video however both are not portrayed in the same way throughout the video as usually symbolises the wealth of the artist however in this video it highlights the achievement side rather then wealth which is why it has a wide target audience.    

Costumes-  The costumes conform to the conventional types of clothing in the genre of music as we see the expensive and loud clothes and colours which is used good as it matches the song and the type of people you would expect to be in this song. 

Narrative- I think that the narrative of this song is one of the key features due to the meaning as it highlights the sense of achievement and self belief of the child in the video who says hes gonna own the car and then cuts to when hes older and has the car. 

I think the costumes  , narrative and the target audience of this video has all influenced me to make sure that i look at the small details in my work and make sure things match as well as they do in this video.

The third video that has influenced my choices for my production is : French Montana-Ain't worried

Target audience- The target audience for this video would be teenagers to young adults due to the themes of the song as they appeal to them at that age due to media and other texts nowadays therefore they see the video and want to be that artist as they use the video to showcase their wealth. 

Conventions/styles- The main conventions of this video is wealth which is split into a number of things such as cars and accessories such as chains and and clothes which is typical for this style of song and the genre therefore has conformed with the stereotype of the music industry.   

Costumes-  The costumes in this music video is good as it is what you expect from this type of artist for example allot of artists in this genre would wear a plain coloured top like the artist in this video, they also used the costume to put across the point of wealth as they had the artist wearing lots of chains which is also something that we see a lot of.  

Narrative-  For this music video there isn't really a narrative its just the artists with other artists partying in the streets which happens allot in this genre as they use the video to showboat their money. 

Thing that i liked in this video was the editing as the cuts are edited to the beat very good and in a fast paced song like this it is difficult and this is what i will try to include in my video as it is important to cut in the right places. 

The fourth video that had an influence on me was-Kayne west - all falls down. 

Target audience-  The target audience of this video would be males and females from the age of 15years old onwards  and it would appeal to the males and the females as the song is about another female it could relate to the female audience therefore it targets them and it also targets the males with the actors used for example the female actor who is one of the main characters and is attractive therefore will target some males. 

Conventions/styles- The conventions in this song are not the typical things that would be included as the artist is criticising the way people use the normal things life in general, however a style that the artist used that was appealing to me was the camera view used for example he used the camera view in first person so we are seeing everything from he's point of view. 

Costume-The costumes that are used in this music video are typical of the genre however is more smarter however this is to reflect the lyrics in the song.

Narrative- The narrative of the song is that the males partner is leaving the country and he's taking her to the airport as he's using the interpretative technique he links the lyrics with the video at different points however this isn't shown throughout the video. 

The animation that is used in this video is something that i want to try and include in my video and the way the lyrics match the video occasional as i believe it would match my song and make it more appealing.