Style and conventions of music videos

Animation-  is the rapid display of a sequence of static images and/or objects to create an illusion of movement. The most common method of presenting animation is as a motion picture or video program, although there are other methods, This is demonstrated in kayne west's music video called "Heartless".

This would be used to keep the audience entertained and to get them interacting with the video and artist, this was also used to attract a certain target audience which I believe is the young adults.

This would be used in my music video in a similar way if it is used as it would help interact with the audience.

Performance- This is when a artist performs in there music video as it gives the audience an insight into the artists tours and concerts therefore is used for extra advertisement for in example Bruno mars has done this in he's new music video "If I was your man".

This type of video is used as the artist mainly wants to focus on the song therefore keep the video simple like this one.

If I was to use this it would be to a slow song so the lyrics of the song is emphasized.



Narrative- This is when there is a story behind the song and it is shown in the video and gives the song a different dimension for example this is shown in 2 pac's "Ghetto Gospel".

This is used to emphasise the lyrics and make the song emotionally connect with the audience as it highlights similar situations and/or events that they can relate to.

If I was to use this in my music video then it would be with a song that has important lyrics and can be made to relate to people.



Surreal-  This is when a music video uses unreal themes  for example this is shown in tinie tempeh's "Wonder man".

This technique is used to attract a certain target audience and keep the music video entertaining.

If I was to use this technique It would be used to a past pace beat only as it would match what's going on.




Impressionist-This is when the mood of the music video sets the tone of the song for example this is shown in Game's video "see no evil" as the mood of the video matches the song.

This would be used to set the mood of the audience and keep them watching as it builds a enigma of what's happening.

This would be used in my music video to add a seriousness to the video and the song.




Interpretive-This is when the music video is ambiguous and allows the audience to find there own meaning into the video .

This would be used to create an enigma around the song and gets the audience talking about the song.

I would use this in my video if I wanted to contrast the song and video as it allows the audience to talk about the song more.






Referencing-  This is when the music video is used to promote  another thing for example this is done in the new James bond film as Adele sings "skyfall" which is the song name and the film name.

This would be done to promote two things at the same time and use both target audiences.

This wouldn't be used in my music video as I would only be promoting one artist .




Pastiche/Homage- This is when a style is used to show how the style is loved and is usually from iconic films/programs and artists.

This would be used because of past success in the technique and the high popularity of the style.