Part 3-How effective is the combination of your main product and the ancillary texts?

Part 3-How effective is the combination of your main product and the ancillary texts?

Synergy

Throughout both the ancillary products and the music video me and my partner both wanted strong synergy and continuity between all the products which I believed we succeeded in. We did this using the same colour schemes of Black , White and Red, we chose these colours as the red stands out in the black and white and also so we could try to make the association of red with the artists. e.g. below are images of where we have included the red and how we have done this.

We included the red in the hat , tie and text of the advert which we have replicated in our music video as the actor is wearing a red hat which is similar to the advert and i wore a black top to match the black clothing of the silhouettes and was behind a white background, which was also carried through to the digi pak. We also incorporated silhouettes as our artists in the advert and digi pak which is an idea that we got from Michael Jacksons this is it advert and we chose to do this as it creates a brand image for the artist and allows the audience to associate the silhouettes with Jackie boyz. Me and my partner believe this was successful as in our audience feedback allot of people commented on the use of the silhouettes and the colour red as they said that "it has strong synergy between all three products". Therefore one of the most effective aspects of all the products is the red as it also is what shouts out to the audience and grabs there attention.

Representation

We then used the clothing to represent and the artist and there ego as our survey told us that our artist should look like Jason durulo and Neyo we dressed the artist in the same way which is smart casual  clothing such as polo tops.

We also tried to make the character look like he has a big ego and is confident as that is also what we got told from our audience we did this in the advert and digi pak by showing the characters in a certain stance which the body language suggests he's confident and in the music video we did this at the start of the music video by showing the actor topless looking at himself in the mirror. Another way we did this was by showing the artist singing directly to the camera which also highlights he's confidence. As we tried to incorporate as much of the audiences suggestions that we though would match i believe that this was successful , it was also successful as it is shown throughout ll three products and is noticeable as they have all been mentioned.

We also kept the same fonts throughout both the digi pak and advert as we also wanted to associate the name and style of text with the artist as we wanted the audience to recognise them when they see the text and we tried to make it apart of there brand image.

If you view the fonts on both products there's a strong continuity as "Jackie Boyz and Chapter II" are emphasised on the digi pak. We also used the album name chapter two to show a aspect of our artist's personality as it suggests that there going through a journey in life and amplifies the confidence of our artist.

I believe that all of the above shows that all three products are effective as they have a strong brand identity with the text and silhouettes being used successfully in the products and a strong synergy with the red items in all products and the same colour scheme and fonts in all products therefore are all of the products are aiming to do the same things with the brand , style , characteristics and mainly synergy.